Hyundai's Bold Move to Protect Consumers

In a significant step to alleviate customer concerns over potential price hikes due to tariffs and fluctuating market conditions, Hyundai Motor America announced a groundbreaking initiative. From now until June 2, 2025, buyers or lessees of Hyundai vehicles are guaranteed no increase in the Manufacturer’s Suggested Retail Price (MSRP).

Leadership Speaks

"Understanding the uncertainty consumers face regarding rising prices, we aim to offer stability in these unpredictable times. Our MSRP guarantee is a key component of our comprehensive strategy to deliver exceptional vehicles to the American market," stated Jose Munoz, President and CEO of Hyundai Motor Company.

Industry-Wide Responses

This initiative mirrors actions by other automotive giants. Stellantis, overseeing brands like Jeep and Dodge, is extending employee pricing to all customers. Similarly, Ford's "From America, For America" promotion enables purchases of 2024 and 2025 models at employee rates. These measures come in the wake of the US government's imposition of a 25% tariff on imported vehicles.