Meta Steps into the Octagon as UFC's Official AI Glasses Partner

In a groundbreaking announcement on Wednesday, the Ultimate Fighting Championship (UFC) revealed a multiyear partnership with Meta Platforms, Inc., marking Meta as the first Official Fan Technology Partner of UFC. This collaboration is set to integrate Meta's cutting-edge technology and products across UFC's digital and live event platforms, enhancing fan engagement like never before.

Innovative Fan Engagement on the Horizon

UFC CEO Dana White shared his excitement about the partnership, highlighting the potential for revolutionary changes in how fans interact with the sport. "Meta's expertise in technology will elevate our fan engagement to unprecedented levels. We're already working on innovative projects, including a new fighter rankings system, which I'm eager to unveil soon," White stated.

Threads Joins the Fight

As part of the agreement, Meta's Threads will also step into the spotlight as UFC's official social media partner, further deepening the connection between the sport and its global fanbase through social media engagement.