Historic Partnership Extension

In a landmark deal, Comcast Corporation and the International Olympic Committee (IOC) have announced the extension of their partnership, securing NBCUniversal and Peacock's Olympic media rights through to 2036. This monumental agreement is valued at an impressive $3 billion.

Future Olympic Games Covered

The extended media rights will encompass the 2034 Olympic Winter Games in Salt Lake City, Utah, and the yet-to-be-hosted 2036 Olympic Games. The partnership also heralds the start of innovative joint strategic initiatives and projects from 2025 onwards, leveraging Comcast's technological prowess to enhance Olympic coverage.

Innovative Collaboration

This collaboration aims to revolutionize the way the Olympic Games are covered, with plans to utilize Comcast's technology infrastructure and media support for superior event coverage. Additionally, the partnership will focus on digital advertising and bolstering in-venue live TV coverage, setting a new standard for sports broadcasting.

"This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner," stated IOC President Thomas Bach, highlighting the forward-thinking nature of this partnership.