FIFA's Bold Move into Digital Currency

In a groundbreaking announcement, FIFA President Gianni Infantino revealed plans for the creation of the FIFA coin, a digital asset aimed at transforming the global soccer landscape. Speaking at the White House Digital Asset Summit, Infantino emphasized FIFA's commitment to innovation under his leadership, stating, "FIFA is very much interested in developing the FIFA coin from here, from America, to captivate 5 billion soccer fans worldwide."

A Call for Collaboration

Infantino also extended an invitation to crypto industry leaders to join forces with FIFA in this ambitious project. This initiative comes on the heels of a significant move by former United States President Donald Trump, who established a White House task force dedicated to the 2026 FIFA World Cup, highlighting the growing intersection between sports and digital innovation.