Expanding Local Services

TikTok is reportedly planning to expand its local services across the United States, with a focus on connecting businesses with content creators and users. The company is currently hiring in Seattle, Los Angeles, and New York for roles that will emphasize travel, food, and lifestyle services. This initiative aims to onboard influencers to promote local businesses, highlighting TikTok's commitment to supporting small businesses in the US.

Strategic Moves Amidst Challenges

This expansion effort comes as TikTok continues to argue its value to small businesses, a critical point in its ongoing battle to remain operational in the US. The platform faces potential bans unless it is sold to a domestic owner, a situation that has prompted discussions between potential buyers and the US government. The enforcement of the ban has been delayed by 75 days, pushing the deadline to early April, giving TikTok more time to negotiate its future in the US market.