Sundaram Home Finance Expands Its Reach

CHENNAI: In a significant move to bolster its presence, Sundaram Home Finance (SHF), a subsidiary of Sundaram Finance, has inaugurated four new branches in north Tamil Nadu for its emerging business (EB) segment. This expansion marks a pivotal moment as the Arani branch becomes the 50th in the segment, signaling a robust growth trajectory for the company.

Strategic Growth Beyond Tamil Nadu

"We are on the brink of a rapid expansion phase, with the next 50 branches planned to be established outside Tamil Nadu," stated D Lakshminarayanan, Managing Director of SHF. The company is eyeing new territories in Andhra Pradesh and Telangana, aiming to replicate its success and cater to the burgeoning demand for small business and affordable housing loans.

Empowering Small Businesses and Homeowners

The EB segment is designed to support small businesses and individuals by offering loans up to Rs 20 lakh for small shops and businesses, and up to Rs 35 lakh for affordable housing projects. This initiative underscores SHF's commitment to fostering economic growth and providing financial solutions to underserved markets.