Amazon's Strategic Advertising Shift

In a notable change of strategy, Amazon.com Inc. has decided to significantly increase its advertising expenditure on X.com, a move that marks a departure from its previous decision to reduce spending on the platform over a year ago. This decision, as reported by the Wall Street Journal, was influenced by Amazon's CEO Andy Jassy, signaling a renewed interest in the social media giant owned by billionaire Elon Musk.

Apple's Potential Entry into X Advertising

Alongside Amazon, Apple Inc. is also considering the possibility of testing advertisements on X. This development comes from sources familiar with the discussions, indicating a potential shift in how major tech companies view advertising on social media platforms.

Previous Concerns Over Content Moderation

Both Amazon and Apple had previously scaled back their advertising efforts on X in late 2022, citing concerns over content moderation and the prevalence of hate speech. This recent shift suggests a possible change in the platforms' approach to these issues, or a reassessment of the advertising value on X by these corporate giants.