Business

Macrotech Developers Sues Competitor to Safeguard the Legacy of Lodha Brand

Macrotech Developers Takes Legal Action to Protect Its Brand

In a bold move to protect its intellectual property rights and the integrity of its brand, Macrotech Developers, a leading real estate company known for its Lodha and Lodha Group brands, has filed a lawsuit against House of Abhinandan Lodha (HoABL). The company alleges that HoABL's marketing strategies have created confusion among consumers regarding its association with the Lodha brand.

Sued competitor to protect company's IPR, Lodha brand: Macrotech to bourses

Allegations of Trademark Infringement

Macrotech Developers has accused HoABL of using marketing tactics that are deceptively similar to its own, thereby infringing on its trademarks. The company has received numerous complaints from customers, highlighting the confusion caused by HoABL's communications. This legal action underscores Macrotech's commitment to protecting its brand and ensuring that its reputation remains untarnished.

Commitment to Shareholders and Brand Integrity

With a shareholder base that includes some of the world's most renowned investors and one of India's largest charitable entities, Macrotech Developers is determined to safeguard its valuable rights. The lawsuit, filed in the Bombay High Court, seeks injunctions, reliefs, and damages against HoABL for trademark infringement and passing off their business as that of Macrotech.