Revolutionizing Mobility: India's Path to a $600 Billion Industry
The Indian mobility industry is on a fast track, projected to surpass $600 billion by 2030. This growth is fueled by a unique blend of traditional and emerging revenue streams, setting India apart from global trends.
Electric Vehicles: The New Frontier
One in three consumers is now considering electric vehicles (EVs) for their next purchase, with a notable difference in preferences between electric four-wheelers (E4Ws) and electric two-wheelers (E2Ws). Women are emerging as a significant force in the EV market, influencing 52% of purchase decisions.
Emerging Models and Consumer Shifts
Emerging mobility models, including electric, shared, and connected solutions, are expected to generate an additional $100 billion. Digital purchase journeys are outpacing traditional methods, driven by a demand for personalization. The perception of used cars is also shifting, with lifestyle upgrades becoming a key motivator for first-time buyers.
Gen Z: Driving Change
Gen Z is at the forefront of this transformation, showing a strong preference for self-drive rentals and subscription models. This generation is 2.7 times more likely to choose self-drive rentals compared to older generations, signaling a shift in mobility consumption patterns.
Looking Ahead
As India stands on the cusp of transformative change in the mobility sector, the integration of digital technologies, AI, and global innovations in EVs is critical. The industry must align its offerings with the distinct demands of Indian consumers to harness the full potential of this growth.
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