Vietnam's Durian Export Boom

Vietnam's durian export has seen an unprecedented 7.8-fold increase compared to 2022, now accounting for nearly half of the country's total fruit and vegetable shipment value. This remarkable growth is largely driven by soaring demand from China, where durian is celebrated as a luxury fruit and a versatile culinary ingredient.

China's Growing Appetite for Durian

In November 2024, Chinese imports of durian reached 1.53 million tonnes, valued at $6.83 billion, marking a 9.4% increase from the previous year. Vietnam has captured 47% of this lucrative market, closely following Thailand's lead.

Innovative Durian Products Fuel Demand

The middle class in China is embracing durian like never before, with innovative offerings such as durian hot pot, durian bread, and themed buffets gaining popularity. Vietnam has adeptly met this premium market demand through year-round, high-quality production.

Vietnam's Strategic Edge Over Competitors

While Indonesia struggles to compete, with durian exports amounting to only $1.07 million in 2023, Vietnam's comprehensive strategy of quality improvement, technological innovation, and market expansion has set it apart.

Commitment to Quality and Safety

Vietnam leverages its 150,000 hectares of durian cultivation, especially in the Mekong Delta and highland regions, to ensure consistent, high-quality production. A strategic trade agreement with China further bolsters Vietnam's position, emphasizing strict food safety standards, product traceability, and modern freezing technology.

Vietnam's success in the global durian market underscores the power of strategic planning in transforming a local agricultural product into a high-value global commodity.