OPG Mobility's Strategic Expansion and Fundraising Plans
Electric vehicle manufacturer OPG Mobility, previously known as Okaya EV, is on a mission to raise approximately Rs 400 crore over the next 18-24 months. This ambitious plan is part of their strategy to expand their product portfolio and enhance their sales and service network across India. Anshul Gupta, the Managing Director, shared insights into the company's future plans, including the launch of new electric scooters and motorcycles under the 'Ferrato' brand, and the introduction of electric passenger vehicles under the 'OTTOPG' division.
Building a Robust Network and Product Lineup
Gupta emphasized the importance of creating a strong product distribution and service network to attract investment. The company is not only focusing on expanding its dealer partnerships but also on perfecting its business models to ensure a risk-free environment for investors. With plans to launch two new electric scooters and a motorcycle with two variants this year, OPG Mobility is setting the stage for significant growth in the electric vehicle sector.
Accelerating Sales and Service Network Expansion
In addition to product launches, OPG Mobility is accelerating its efforts to expand its sales and service network across India. With over 350 dealers in the two-wheeler segment, the company aims to increase this number to 550, covering both two-wheelers and three-wheelers. Furthermore, the addition of 600 authorized service partners will enhance the company's service capabilities, ensuring customer satisfaction and loyalty.
Looking Ahead: A Critical Phase for OPG Mobility
The next few years are crucial for OPG Mobility as it focuses on rebranding, launching new models, and engaging with a broader audience. With a manufacturing plant in Baddi, Himachal Pradesh, capable of producing 3 lakh units annually, the company is well-positioned to meet its ambitious sales targets of 45,000 two-wheelers and 15,000 three-wheelers this year.
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