Premium Lychee from Australia Makes a Splash in Vietnam

As the Lunar New Year (Tet) approaches, the Australian 'dragon egg' lychee, priced at an astonishing $55 per kilogram, has become a sought-after gift among Vietnamese consumers. This exotic fruit, known for its large size, attractive appearance, and unique flavor, is making its second appearance in Vietnam for the festive season.

Why the High Price?

Nguyen Thu Trinh, a supplier based in Australia, sheds light on the scarcity and premium pricing of the dragon lychee. With a harvest season that lasts only a few weeks and a meticulous selection process that includes stem cutting, cold storage, and air freight transportation, the costs are significantly higher. Each shipment to Vietnam is limited to a few dozen 5-kilogram boxes, adding to its exclusivity.

Growing Demand Among Vietnamese Consumers

Thanh, a store owner in Binh Duong province, has observed a noticeable increase in demand. What started as a curiosity purchase of one kilogram last year has now evolved into bulk purchases of 5-kilogram boxes, primarily for corporate gifting. The prices have seen a 10-15% increase from the end of 2023, reflecting the fruit's growing popularity.

Australia's Growing Influence in Vietnam's Fruit Market

Beyond lychees, Australia is exporting a variety of specialty fruits to Vietnam, all of which command premium prices. Despite the higher costs, these fruits are cherished for their quality and uniqueness. In the first 11 months of 2024, Vietnam's fruit and vegetable imports from Australia reached $143 million, marking a nearly 5% increase from the previous year. Australia has now become Vietnam's third-largest source of fruit and vegetable imports, trailing only behind the U.S. and China.