Mercedes-Benz Reports a Challenging Year

Mercedes-Benz Group AG revealed a 4% decline in its 2024 car sales, totaling 2.389 million vehicles. The sales of battery electric vehicles (BEVs) also saw a significant drop of 22%, reaching 204,600 units compared to the previous year.

Regional Sales Performance

Despite the downturn, North America emerged as a beacon of growth for Mercedes-Benz, with an 8% increase in sales, totaling 365,400 vehicles. However, the company faced challenges in Europe and Asia, where sales decreased by 3% and 7% to 641,800 and 892,100 vehicles, respectively. Germany, in particular, experienced a 9% decline in sales, amounting to 213,500 vehicles.

Looking Ahead with Optimism

Mercedes-Benz remains optimistic, describing the past year and quarter as "solid" despite the "challenging global market environment." The company is committed to navigating through these turbulent times, focusing on innovation and customer satisfaction to drive future growth.