India's Exporters in Talks with Government to Seize US Market Opportunities

With rising expectations of higher tariffs on Chinese goods, Indian exporters are in discussions with the government to prepare for potential opportunities across various sectors, including textiles, leather, chemicals, electronics, auto parts, and toys. The aim is to partner with American trade bodies and increase awareness about Indian products in the US market.

According to Israr Ahmed, vice-president of industry lobby group Fieo, these sectors are where India has built capacity and is competitive. "We should be ready to take advantage of the opportunity if it arises," he said. Toys alone offer a $1 billion opportunity in the US market in the coming years.

Ahmed highlighted the need for aggressive promotion and visibility in the US market, arguing that increased financial support would enable Indian exporters to showcase their products effectively and tap into emerging opportunities created by the shifting trade dynamics. He also advocated tapping into ties with American businesses and industry bodies to push Indian products.

In addition, Fieo has urged the government to relax payment requirements to MSMEs and extend the interest equalisation scheme, which will help exporters compete favorably.