Mumbai-based Hair Care Brand Arata Raises $4 Million in Funding

Arata, a Mumbai-based hair care brand, has successfully secured $4 million in funding led by Unilever Ventures, the venture and growth capital arm of Unilever. Other participants in this funding round include BOLD, L’Oréal’s corporate venture capital fund, and existing investor, Skywalker Family Office.

The co-founders of Arata, Dhruv Bhasin and Dhruv Madhok, expressed their excitement about the future, stating, "We will continue to invest in innovation, consumer research, and distribution across our website, quick-commerce, and marketplaces to build India’s most loved hair beauty brand."

Arata specializes in providing hair solutions that address various concerns, enhancements, maintenance, and styling needs. Pawan Chaturvedi, Partner & Head-Asia at Unilever Ventures, commented on the deal, saying, "With a strong innovation pipeline and a solid foundation, Arata is poised for greater success in the coming years, and we are excited to be a part of this journey."