Amazon and Intuit Expand Strategic Collaboration

Amazon.com Inc. and Intuit Inc. have announced an expansion of their strategic partnership, aiming to provide Amazon sellers with enhanced financial management tools, regulatory compliance, access to capital, and business expansion opportunities.

The companies revealed that Amazon will designate Intuit QuickBooks as its preferred financial management solution partner, integrating these services directly into Amazon Seller Central. This move will allow sellers to seamlessly incorporate their Amazon data into Intuit's AI-powered business platform, streamlining operations and improving decision-making.

Intuit CEO Sasan Goodarzi expressed enthusiasm for the partnership, highlighting that businesses using Intuit's QuickBooks platform experience a nearly 20-point higher success rate compared to those who do not. He emphasized the platform's potential to boost seller revenue and profitability, save time, and foster confident growth.